| Mike Roberts |
A graduate of The Ohio State University, Mike entered the industry on the supplier side, where he spent 16 years holding positions ranging from General Sales Manager to President of an Import Co. Due to his outstanding performance he was asked to join Florida Beverage Distributors as General Sales Manager and remained there for 7 years.
He subsequently was recruited by the country’s number one distributor, Southern Wine and Spirits where he held a range of positions including Marketing Director, Statewide Pricing Coordinator and General Sales Manager. He is personally responsible for establishing Southern’s Statewide Pricing System, which is still in use today.
Mike formed The Action Group with John McDonnell in 2001. He is still extremely active in calling on major retailers in Florida and he continues to spearhead the development of the brands TAG owns and represents in markets throughout the United States.